Health Services Pricing and Its Factors Essay
Consumer price-quality assumptions about health services
Consumers tend to equate price to quality in ordinary healthcare decision making. They generally hold a belief that whenever a price is set, it is a true reflection of the underlying quality provided by healthcare providers. Due to this inherent assumption, consumers of health care services are constantly willing to spend more on health in order to move from a low-quality health plan to an average health plan (Kotler, Shalkowitz, & Stevens, 2008).
However, the assumptions made by consumers in the health sector have not yielded the results as anticipated. The assumptions have not been rational since the results show that even high-cost health providers have delivered poor services, or their services have not been consistent with the prices tagged to these services. Health Services Pricing and Its Factors Essay
There are numerous non-monetary cost factors that consumers of health services face, and they include the following:
- The general performance of health care centers with respect to quality and successful operations or medication.
- Ease of access to such services or products is critical to consumers of health services. Consumers will choose providers whose services are more accessible to them than those that either is far or have inherent challenges in getting services (Kotler, Shalkowitz, & Stevens, 2008).Health Services Pricing and Its Factors Essay
