In what ways does cultural branding differ from the mainstream marketing approach (‘mindshare branding’)
Description 1. Introduction 2. History of Wallgreen (or any other medical brand , please contact me if you have a better idea about any medical brand , that is worth to research). -About Walgreen’s history: Is it a cultural or mindshare … -In what ways does cultural branding differ from the mainstream marketing approach (‘mindshare branding’)? -About this brand (mainstream/traditional approach) / is it a Brand? what makes Walgreen a ‘brand’? Time development of this brand -What makes customers buy this brand? 3. Marketing Strategies, about 4Ps Products, Price, Promotion, Place 4. Research: Introducing some researches for a concrete/special medicine product of Walgreen. -The use and the importance of that product in health science – Research about advantages of that product in health science 5. Conclusion
